Transforming your college degree into success

In my last post, I mentioned the fact that it is easier today to be successful than before. The reason is that we are in a knowledge economy. This means that what you have inside your brain is more powerful than what is in the factory. The second reason is that there are various social media platforms one can use. The social media platforms provide you with free entry point, especially, for those with limited financial resource. The question now is: how can you take advantage of these facilities to leverage your success? You have to transform your knowledge into product or service. In order to do that, you need to think on how you can give it to people so it will be useful to them. In order to be useful, you must think about how someone without education can understand or use your product or service. So, you must bring sophistication down to being simple. The more people you have buying your product, the more money you make. This is how late Steve Jobs conquered the world. How can anyone use the computer or any gadget without hassle? In order to answer this question, he provided a simple interface that is interactive. This is where many educated people get stuck. They cannot use simple language to expalin things. They use the same complex language used in the classroom. 
     Another thing to note is that you need to master the knowledge or product you want to offer. In other words, you have to be sure of what you are saying. This means you must constantly be updating yourself about the topic. Remember, you are not the only one with that information. The difference is that you want to make a difference with your knowledge. 
     When you want to go for success, you do not need to listen to your friends who will be telling you that nobody will buy that everyone knows about it. Let me use an example here. Imagine a medical doctor who wants to provide his expertise online by only giving tips about eating healthy food. Many people will say many people provide the same service and therefore, the market is saturated. This is not true because most people who talk about this subject are not doctors. But, the doctor should use real world examples to transform his sophisticated knowledge into a simple one and make people understand he or she is a doctor specialized in the subject. 
     I used a medical doctor in my example, but this same principle can be used for any college major. Now, think about this. Many people who make money in your area of expertise do not have college degree or are not specialist in that area! If someone without degree in my area of specialization is making money, why shouldn´t I make more than he does? Think about this!