Negotiation is an art. It is an art of discovering who needs the deal the most. Who needs the deal the most has to accept the conditions imposed by the other side. It is as a simple as that, although nobody will give you this information. The jargon generally used is a win-win negotiation. There is nothing like a win-win negotiation. If one wants something he does not know how to produce or know the components or from where to get them, the person will be very happy to have the product at the price given to him. If the buyer has some information or some knowledge about the product or where he can get competitors, his negotiation capacity increases. In this case, he cannot any price given to him.
When going into negotiation, try as much as possible to have information about what you are negotiating. On the contrary, you are going into submission and not into negotiation. So, think of that!
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